Now that advertising and marketing campaigns have become bolder, more innovative and more creative, competition among advertisers and marketing people is getting even fiercer. In this case, more and more of them are looking for varied groundbreaking ways to promote and expose their products, services, and events to their respective target audience. These varied groundbreaking ways should be cost-efficient yet full of impact.
One of the most resourceful and modern ideas that the advertisers and marketing people have been maximizing up to the present is the use of silicone wristbands and rubber bracelets. Sounds familiar? Of course, it is. These colorful accessories do not simply serve as cute fashion fads, but also as simple yet strong and effective marketing tools. Their success and popularity can be attributed to the advertiser and marketing people. These bands that come with varied interesting designs, several types, and bright colors convey various names and messages that promote numerous causes, products, services, and events. They are even used as campaign materials by some politicians seeking for government office.
How can this simple fashion accessory be a powerful advertising tool? Why is it becoming more popular? Why is it a good choice in promotion?
First, these silicone wristbands and rubber bracelets come in varied types depending on the bands’ size, color scheme, and design. Current types of bands are now even being offered as pendants and key chains with different shapes that customers can choose from. In this case, customers have diverse options as to the type of band that best fits their needs. The bands are also fully customizable. In this regard, customers have the freedom to choose the message (can be a personal message as well) or design to be indicated on the bands. The (personal) message or design can be debossed, debossed-fill, imprinted, or embossed.
Some companies that mass-produce these silicone wristbands and bracelets offer unlimited number of characters for the message without extra charge. Customers can also request to put their own logo and choose their font size and font color. This can be from an array of available fonts and font colors, so they have the opportunity to better create the perfect bands that they need. Can’t think of a design? You do not need to worry! This is because customers can also choose from any of the assorted stock logos and designs available. Once the customers have submitted a specific design, customization process begins. Customization process is done using a quality-controlled machinery or die molding to avoid fading of the messages or designs on the bands.
Since the bands are customizable, it is easier for advertisers and marketing people to relay and to endorse their products, services, and events. It is even more beneficial for promoting and for raising awareness on many fundraisers and causes like breast cancer awareness campaign and the like. This option also gives advertisers and marketing people a sky is the limit opportunity for their creativity.
Second, these bands are made of 100% silicone material. In this regard, customers are assured that these are made with the highest quality available. These bracelets are robust and reusable, thus they will certainly last for a long period of time. They are also lightweight, so these rubber bracelets are convenient and easy to bring and to wear anywhere.
Third, these bands are a sure value for money. Despite being high in quality, you can still expect them to be available at affordable prices. Price ranges from $0.10 to $0.50. With its reasonable price range, it really is a bargain! On the other hand, some companies offer promos, packages, and even discounts for bulk orders. At times, free shipping is offered for non-rush orders, although you still need to verify with the company if this offer applies to international sending. This factor is a big plus for advertisers and marketing people as they no longer need to pay a huge amount of money to be able to advertise and achieve their desired promotional result.
Another good thing as well is that some companies offer a rush order service. In this kind of service, customers may order in bulk, and get their orders within 24 hours from the receipt of their order request unlike to non-rush orders that usually take a maximum of six days.
Here are the myriads of events, celebrations, and promotions that these silicone wristbands and rubber bracelets are commonly used nowadays:
1.Fundraisers for various causes and advocacies
2.Charities and other similar activities to raise awareness of (certain issues)
3.Promotions of newly launched products and services
4.Celebrations – birthdays, weddings, christenings, anniversaries
5.Remembering a loved one
6.Showing support to your team – workforce, sports team, school mates
7.Advertisement of businesses and companies
8.Campaigns of government and political positions
9.Simply expressing your art and creativity
Are you planning to organize a big event soon? Will it be a product launch? A concert of a new band? A basketball league? A fundraising event? Or simply to celebrate an important event of your life? Regardless of the kind of event you are currently organizing, silicone wristbands and rubber bracelets are the perfect and most practical tools for you.